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Meet The Team


Rita Abel

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Rita Abel, the founder of Abel Financial, has been a practicing CPA since 1982, first working in

various public accounting firms and becoming a sole practitioner in 1991. In 1994, in order to

become a more valuable resource to her CPA clients, Rita began helping her clients with

comprehensive financial planning and investment management services. Since that time, she has

incorporated both disciplines to maximize the benefit to her clients’ financial wellbeing.

Rita’s personal journey has seen her family escape Poland during the holocaust and make her

way through Russia and Israel as a young girl before making her way to the US. She has seen the

worst in people and governments. These experiences are part of what has made her an invaluable

advisor to her clients for many decades.

Rita is married, has three adult sons who are also married and who have blessed her and her

husband with seven wonderful grandchildren – five boys and two girls. Outside her professional

life, she devotes her personal time first and foremost to her family, then to her friends, and then

to the practice of yoga and various other forms of physical fitness.


Steve Stern

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In 2018, Rita transitioned the ownership of Abel Financial to Steve Stern, CFP®. Steve brings

with him over 15 years of helping families with their personal finances. More importantly, Steve

is a strong believer in focusing the practice around exceptional client experience and deeply

personalized relationships. Steve has worked with ranges of families from low-income through

his pro-bono financial planning work to helping ultra-high-net-worth families manage their

financial affairs. Through his experiences, Steve realized that his true passion is to work with

upper-middle-class families like the one he was raised in.

Steve envisions a firm built around:

High touch relationships built around trust and integrity

A business built on advice and not products.

A business dedicated to serving its clients rather than the profit goals of a larger


In addition to helping his clients, Steve is passionate about giving back to the community. He

currently lives in Eldersburg, MD with his wife Emily, daughter Ryleigh and rescue dog Berger.

Steve graduated from the Young Leadership Council which grooms future leaders in the

Baltimore Jewish community and spends his free time volunteering with The Associated, a

Jewish Philanthropic organization. Steve is a board member of Comprehensive Housing

Assistance, Inc. (CHAI) in Baltimore and is on several committees including chairing the

investment committee for their multi-million dollar housing development fund.

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